Our story

A note from our founders

Hi! Thanks so much for coming by. We’re Zain + Graham – lifelong friends and now co-founders of No, Thank You. We’ve both reckoned with the challenges of being made to feel different in our lives. No doubt it’s shaped who we are today, our values, and how we see things.

We founded our business because we wanted to say No, Thank You to all those things that divide people. We believe passionately that, deep down, there is truly so little that divides us. And even on the surface, our skin doesn’t make us different – it’s what makes us all the same.

We’re thrilled you’re here reading about our journey to create No, Thank You. Visit the shop to learn more about our products and be sure to check out our social media to find out what we’re up to.

Take care!


No, Thank You

You might have noticed, we’re brimming with positive energy. It’s grounded in our conviction to speak up for what we believe on our journey to create a world where everybody can feel great about being themselves.

You might also have noticed our rather unusual name. It reminds us to say No, Thank You to things that no longer serve us. It reminds us to embrace ourselves as we are, not how others tell us we should be. And it reminds us that change comes incrementally, through the smallest everyday actions.

Gratitude is the greatest gift you can give yourself. We have learned that the path to self-care – thank yourself for being you – leads to more compassion. And when you’ve learned to treat yourself with humankindness, you can do the same for others too.

We aim to be come the most trusted skincare brand in the world. We approach that goal every day with patience, love and care. We wear our hearts on our sleeves, and hold ourselves to the values of honesty, quality and sustainability. We don’t gloss over the difficult things: we are embracing our imperfections openly as part of the journey.

We invite you to join it too.

    Your cart is emptyReturn to Shop